AI-Generated Visuals Are Getting Smarter — Here’s How Marketers Can Use Them in 2025
AI isn’t just writing copy anymore—it’s painting the picture too. From LEGO-style cities to high-concept energy ads, AI-generated visuals are now a serious creative tool. But how far can we go without losing control of the message—or crossing ethical lines?
Why AI Visuals Are Everywhere
Scroll through social media and you’ll see it: campaigns powered by prompts. What started with avatars and art filters has evolved into full-scale brand assets. The appeal? Endless ideas, rapid iteration, and designs without the designer.
For marketers, the opportunity is clear: generate bold visuals, test fast, and move with creative agility.
What We Tried: 3 Campaigns, No Designers
We ran a sprint using only AI—Midjourney, DALL·E, and ChatGPT—to produce campaign visuals. Our rules: no real logos, no real brands, no human editing. Just prompts, AI, and strategy.
LEGO Cities
We recreated iconic buildings like Prague Castle and Allianz Arena in LEGO-style renders. The vibe? Playful, nostalgic, highly shareable. Perfect for travel campaigns or civic branding.
View Prompt
Create a vertical LEGO diorama showing Prague castle, Prague. The scene is built entirely from LEGO bricks. Use a plain white background and isolate the whole structure on transparent PNG. 3D rendered, high-resolution, cute and clean LEGO style.
Volta Energy
A fictional gas company campaign focused on warmth, not utility. The image? A hand-drawn house paired with a soft-toned tank. It hits the emotion, not just the function.
View Prompt
Create a minimalist and creative ad on a clean background. An orange butane canister is integrated into a hand-drawn doodle in black ink, using loose, playful lines. The concept of the doodle interacts with the object in a witty and imaginative way. Include bold advertising text at the top or center. The visual should be clean, fun, highly contrasted and conceptually clever.
Revel: Get That Boost
Saturated colors. Urban grit. Caffeine meets energy. This campaign leaned into subway-style placement and Instagram-ready aesthetics. Think Red Bull with restraint.
View Prompt
A surreal, photorealistic landscape where a giant "Revel" bottle is tilted at the top of a lush green mountain, pouring out a massive waterfall of vibrant yellow liquid. The water cascades down with dramatic splashes and bubbles, forming a wide river that flows through a peaceful valley. Tiny human and animal figures stand along the river bank, admiring the spectacle. The sky is bright with fluffy clouds and flying birds. The entire scene is lit with natural soft sunlight. The mood is imaginative, refreshing, and whimsical with a hint of fantasy realism.
What You Need to Watch
- Copyright: Never use real logos, brands, or likenesses unless you have permission. AI doesn’t excuse infringement.
- Privacy: Don’t generate faces from real people. Use tools responsibly and ethically.
- Energy Use: AI art takes serious compute power. Don’t overproduce for the sake of “just in case” assets.
AI-generated visuals are powerful—but they’re not immune to backlash. Use them to enhance, not replace, your brand’s creative voice.
Final Take
AI visuals in 2025 aren’t just cool—they’re competitive advantages. But only if you lead with strategy, not shortcuts. Prompt with intention, design with ethics, and always leave room for the human touch.
