Case Study
Social Media Management
A fast, consistent Instagram system for match lineups, predictions, and highlights across European football competitions.
Client
Game Day Insider
Region
DE / CZ
Channel
Instagram
Deliverables
Templates + Overlays
The challenge
Game Day Insider needed content that looked consistent and credible, while still being fast enough to publish around match schedules. Posts had to work across different tournaments, teams, and formats without drifting into visual chaos.
How we approached it
1. A repeatable template system
Built a modular set of layouts for match covers, lineups, predictions, and full-time posts that could be reused across competitions.
2. Clarity-first hierarchy
Prioritised scannability: score, teams, and key information read instantly on mobile, without sacrificing brand character.
3. Production speed without compromise
Designed Canva-friendly components and overlays so content could be assembled quickly while maintaining visual discipline.
Principle: in sports content, speed wins attention, but consistency wins trust.
Selected outputs
Outcomes
- Consistent visual identity across match-day formats and tournaments.
- Faster content production through reusable Canva components.
- Improved clarity on mobile through stronger hierarchy and spacing.