Case Study
Social Media Management
An Instagram content system that builds trust with aspiring pilots and turns attention into inbound interest for training programmes.
Client
Marigold Aviation
Market
India
Channel
Instagram
Deliverables
Strategy + Posts
The challenge
Marigold Aviation needed a social presence that could stand out in a crowded market while still feeling trustworthy. The audience (future pilots) expects credibility, clarity, and a consistent brand voice, not random motivational posts.
How we approached it
1. A clear content structure
Defined repeatable categories (pilot basics, myths, programme info, and credibility signals) to avoid content drift.
2. Visual consistency at speed
Designed Canva-ready templates with disciplined hierarchy so posts stayed legible and on-brand across formats.
3. Storytelling that converts
Shifted from generic inspiration to practical guidance and trust-building narratives that naturally attract enquiries.
Principle: aspiring pilots don’t need hype. They need clarity and confidence signals.
Selected outputs
Outcomes
- More coherent brand presence through a repeatable content system.
- Higher mobile readability thanks to improved hierarchy and spacing.
- Better trust-building via educational content and credibility cues.