Case Study
Marketing & Business Consulting
Refining a premium brand’s positioning and go-to-market priorities, then building a lean plan that makes growth measurable and repeatable.
Client
Oniric
Location
Spain
Industry
Health & Nutrition
Deliverables
Plan + Frameworks
The challenge
Oniric wanted to elevate its brand presence and align its business strategy with a premium service experience. The gap wasn’t effort, it was focus: positioning, messaging, and measurement needed to work as one system.
How we approached it
1. Positioning and tone of voice
Clarified the offer, audience, and differentiators to reduce ambiguity and increase perceived premium value.
2. Lean marketing plan
Translated strategy into practical priorities: what to publish, where to focus, and what to stop doing.
3. Customer journey + measurement
Mapped key conversion steps and defined simple performance indicators to track progress without overcomplicating the operation.
Principle: premium brands don’t win by being louder. They win by being clearer.
Outcomes
- Sharper positioning aligned with a premium service experience.
- Clearer priorities through a lean marketing plan and content direction.
- Basic tracking framework to measure performance and iterate with intent.