Case Study
Oniric Social Media Management
Turning a clinic’s Instagram into a consistent, trust-building channel that supports awareness and lead generation.
Client
Oniric
Service
Social Media
Channel
Instagram
Assets
Templates + Content
The challenge
Oniric needed a cohesive Instagram presence that could build awareness and generate leads in a crowded health and aesthetics space. The goal was to look premium and credible while still publishing consistently and at speed.
How we approached it
1. A disciplined visual system
Created clean templates with consistent hierarchy so posts stayed recognisable and readable across formats.
2. Content formats that earn attention
Built repeatable storytelling formats (tips, nutrition education, and credibility cues) to reduce “random post” syndrome.
3. Consistency as a growth lever
Aligned publishing cadence and design workflow to keep production efficient without sacrificing brand quality.
Principle: in health categories, consistency isn’t aesthetic. It’s trust.
Selected outputs
Outcomes
- More coherent brand presence through consistent templates and post structure.
- Improved mobile readability via stronger hierarchy and spacing.
- Clearer storytelling formats designed to build trust and encourage enquiries.